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Request an Appointment

Our doors are open by strict Appointment Only.

We are in Greater London so we are in the medium covid tier 2.

We request that when making your appointment that you are compliant with the government guidelines and live within tier 1 and/or 2 and, if bringing your (max) 2 VIP adult guests with you, that they are also in tiers 1 or 2 keeping us COVID compliant and our customers and staff safe.

We are a very large store so we have more than adequate space to keep a safe distance and for you to be very comfortable. Appointments are staggered and managed so that in most cases you will receive the VIP appointment complimentary whereby you have the whole store to yourself with your VIP guests and your consultant.

Restrictions will apply to the amount of people in store at any one time and a limit to how many people you can bring with you, safeguarding yourselves and our staff.

  • 1 person Max additional for fittings
  • 2 people Max additional for dress selection appointments.**
  • Toddlers and Children under 11 are not permitted in store currently unless it is for a bridesmaids appointment to select and measure.

All customers will need to adhere to the government guidelines and wear their own mask ( unless you carry an exemption card ) We will ask you to sanitise your hands on entry.

Staff will do the same

Your details will be taken for the government's track and trace scheme.

It goes without saying to stay home if you are showing any signs or symptoms and to please do notify us to reschedule your appointment.

** NOTE: for bridesmaid appointments, if there is a larger party (i.e. bride plus more than 2 bridesmaids) they will need to stagger entry in the store to be measured or book another appointment for an alternative day to do the remainder girls.

We are thrilled that customers that have been into store with the current government measures in place have said that their experience has still been very enjoyable, comfortable and safe - Check out our customer reviews on this page.

Please note: we are also able to hire some of our gowns, as an alternative to outright purchase.

We are not open on Mondays.

To request an appointment, please call 0208 298 1978 or complete the following form:

There is a £25 charge for a Saturday or Sunday appointment, which is fully refundable on purchasing a dress and we will refund £15 if you attend your appointment or if you give 72 hrs notice of cancellation.

To avoid wasted appointments, we will be charging a small fee for Saturday and Sunday appointments from now on, so that you genuine excited brides that want the Bell'Amore expertise and experience don't miss out to the customers that fail to show up, forget or cancel their appointments last minute.

When you get that amazing feeling at your consultation and find your dress we will happily credit you the fee.

If you prefer a weekday appointment they will remain the same without a charge as will PROM appointments

We are certain this will help you get booked in quicker and get the date you prefer.

72 hours notice required to transfer to an alternate date.

Appointments are not confirmed until you have received notification of confirmation from us.

Latest 20 Reviews - what Bell'Amore brides say about us

Click on a Bride's name to read the review in full.

6-Nov-2020Lucy Copeland

I would like to say a big thank you to the lovely ladies at Bellíamore for mine and my bridesmaids dresses. They were amazing from my first appointment to my last fitting.

Especially for sorting my bridesmaids dresses out with only less than two months till my wedding. I canít thank you all enough.

Original Facebook Post

3-Nov-2020Donna Owen

Bellamore was the first dress shop I've visited to find a dress for our wedding next year and it's also the last! Jo was amazing at knowing what style would suit me and I'm so excited that finding my dream dress was so quick and easy. The only trouble I had was not walking out the shop still wearing it. Thank you so much!

Original Facebook Post

3-Nov-2020Anya Chen

I found my wedding dress in my first visit of Bellíamore.
Iíve had the most amazing experience at Bellíamore, the whole team made me feel very welcome the minute I walked in.
Especially, I wanted to say a massive thank you to Clare for everything , from helping me finding the prefect wedding dress , go the extra mile and always being supportive throughout the whole experience.
The dress looked beautiful and made me feel like a princess am so pleased with it .
I would highly recommend Bellíamore Bridal shop.

Original Facebook Post

28-Oct-2020Lucia Loren Tme

I cannot rate Bellamore enough! They are the most experienced, welcoming, endearing team I have come across within the bridal industry.

I tried my first dress on in this shop and felt that I needed to shop around a little before making a final decision. After visiting other shops and having the worst experience in one, I decided to go back to Clare and try on one of the original dresses.

It was very emotional, Clare really is the most caring and genuine person, she really cares about her brides.

After trying a good 20 dresses on, I was in absolute tears when I put the dress on that Clare had recommended to me upon my first visit.

I would go as far to say as Clare treats you as one of her family, she still offered the full bridal experience whilst keeping to Covid rules.

Her dresses are beautiful and I am off there to hopefully kit my bridesmaids out this week!

I donít know why I chose to go anywhere else after meeting Clare but I think the bad experiences made me appreciate Clare and Bellamore all the more. Thank you Bellamore and especially Clare xx

Original Facebook Post

22-Oct-2020Heather Marie

A wonderful experience at bellamore, I showed them one picture and they knew exactly what I wanted. So many lovely dresses to choose from. My dress was perfect for my wedding in Turkey and then pictures at home with my horse.

Original Facebook Post

20-Oct-2020Johnpaul Faye

I havenít got Facebook so Iím having to use my fiancťís but I had to do a review!

I said YES TO THE DRESS & thatís all thanks to Bellamore.

Jo was absolutely amazing and knew exactly what I wanted.

Bellamore made my experience so lovely and it was the best day Everyone was so nice and made me feel special.

I couldnít of been happier honestly and I just want to thank Bellamore for helping me pick the dress of my dreams x

Original Facebook Post

18-Oct-2020Robyn Emily Long

Had such an amazing experience at Bellíamore! ️This is the first shop I went to in search of finding the one and Clare helped me do that after only trying on 3! She is great, the shop is great, 100% recommend

Original Facebook Post

17-Oct-2020Ellie Ballard

wow, had an absolutely amazing experience at Bellamore today! I felt so looked after and comfortable, and I found my dress! thank you all so much it was wonderful

Original Facebook Post

I visited BellAmore today and had the loveliest experience. The ladies were so welcoming and the shop was gorgeous. Iíve been dress shopping twice previously, but visiting BellAmore topped both!

There are so many gorgeous dresses to chose from, I feel anyone would be able to find what they are looking for! Iím a plus sized woman and really thought I would struggle with finding Ďthe oneí - BellAmore made all of the struggle and worry disappear!

I know times are strange at the moment and with the current circumstances dress shopping seems like a weird thing to do. But I couldnít have had a more safe, pleasant experience. Everything was clean, hand sanitiser was available and face shields/masks were worn at all times.

Even with all that is happening, and the weird restrictions weíre under, I SAID YES TO THE DRESS!

I couldnít thank Jo and all the other ladies at BellAmore enough for their help today. I canít wait for my big day now!

An absolutely perfect dress shopping experience, even in the middle of a global pandemic! Xxx

Original Facebook Post

9-Oct-2020Di Tyrrell

Immediately made to feel at ease.. full hygiene procedures in place.. very helpful guidance.. quality variety of dresses.. best experience all round out of 5 places.. thank you for all your help.

Original Facebook Post

3-Oct-2020Lauren Couchman

I visited bellamore today for the first time, and I said yes to that dress! Jo looked after me and what a wonderful job she did! It was a lovely experience in there today even with the current situation we are all in! Very safe and clean. Thank you so much jo for a 5 star experience xxx

Original Facebook Post

2-Oct-2020Amy Chapman

A huge thank you to Jo, Claire and the rest of the shop ladies!!

As a plus size lady I always thought I wouldn't find 'the dress' nor would I feel comfortable, this was not the case at Bellamore. Jo was my consultant, she was absolutely fantastic, so friendly, she gave me great advice on styles for my body shape and truthfully made me feel like the most beautiful bride to be.

Never once did I feel any judgement or that I was too fat for any of the dresses. Jo & Claire spoke to my bridal party and mum as if we were all friends and in fact during coronavirus we have stayed in touch as my dress is at the shop.

They have been nothing but pleasant and helpful to me and my bridesmaids/flower girls, and I've even had my flower girl dresses made to match my dress -talk about going that extra mile.
I would recommend the shop to all brides to be, especially consultant Jo (love her) and Claire you gave me great advice and both gave me the confidence!

Thank you so so much, and to anyone reading reviews, if you have ever seen a bad one, IGNORE IT! See you soon to pick up my dress for my postponed wedding. xx

Original Facebook Post

30-Sep-2020Kerry North

Thank you to Claire and staff at Bellamore. Very friendly and reassuring especially with all thatís going on at the moment. Thanks for all your help. Everyone loved my dress.

Original Facebook Post

12-Sep-2020Abbie Amis

I just returned from the most amazing experience at Bellamore, I was so nervous about going due to the current restrictions but they made me feel so welcome and it was still the experience I dreamed of! And I found my dress!
Thank you so much to you all

Original Facebook Post

12-Sep-2020Michelle Medhurst

After you found the most amazing dress for my sister last year I new that I had to book an appointment for myself. I canít thank jo enough for finding me my dream dress it is absolutely perfect.

Original Facebook Post

10-Sep-2020Amy Jordan

With the current situation of wearing a mask and social distancing trying on wedding dresses I was a bit apprehensive. Getting married abroad I wasn't really sure what I wanted but after several dresses and a lot of patience Clare picked out the perfect dress Thank you ladies for all your help and encouragement. Stunning shop with plenty of dresses & really helped some one with zero body confidence feel a beautiful bride

Original Facebook Post

8-Sep-2020Tammy Watson

Bell'amore you are like no other!! Thank you for being so amazing and supportive throughout this whole experience. From my first visit to your shop to the excitement of my first fitting and not forgetting all of the support you have and continue to provide through this horrible covid ordeal - words cannot express how fabulous you ladies are and what your support has meant to me. You are hands down the most fantastic supplier I have had the pleasure in dealing with. Having your calm voices at the end of the phone and seeing your positive Facebook posts to then finally getting to see you all in person again, I have nothing but praise from all of my encounters with you.

And my dress, what can I say? I felt like an absolute princess in it I owe you the biggest of big thank yous for recommending this amazing dress to me!

Original Facebook Post

6-Sep-2020Claudia Williams

Thanks to all the lovely ladies at Bell'amore for helping me find the prefect dress and adjusting it so perfectly in so short notice! They were the 1st and only dress shop I went to and had my dress chosen and altered within just 4 weeks!

Original Facebook Post

Thank you to Jo for an amazing experience for my sister today finding her perfect dress! The staff couldnít have been more helpful. Was a really personalised experienced not impacted at all by any of the current restrictions as felt really safe and well planned out by the team

Original Facebook Post

25-Aug-2020Rebecca Voong

A big thank you to Clare, Lyn and Jo for an amazing experience from finding my dress, to covid safe fittings and ensuring I could pick my dress up safely last week. They pulled out all stops to make sure I felt like a beautiful bride for my special day.
If you go to Bellamore, you will certainly feel part of the family.
Thank you ladies for everything

Original Facebook Post

To see all 309 recommendations, please visit our Reviews page.