Request an Appointment

Our doors are open by strict Appointment Only

We will be re-booking fittings in wedding date order if your planned wedding is set to go ahead.

Fittings will be done in wedding date order to be fair to all brides and appointments allocated with less flexibility than we usually offer.

Appointments for dress selection can now be made via our website from 15th June. A firm protocol will be enforced.

Restrictions will apply to the amount of people in store and a limit to how many people you can bring with you, safeguarding yourselves and our staff.

  • 1 person Max additional for fittings
  • 2 people Max additional for dress selection appointments.**

All customers will need to follow the government advice and wear their own mask and gloves in order to gain entry to the store, and it goes without saying to stay home if you are showing any signs or symptoms.

Staff will be doing the same.

** NOTE: for bridesmaid appoinments, if there is a larger party (i.e. bride plus more than 2 bridesmaids) they will need to stagger entry in the store to be measured or book another appointment for an alternative day to do the remainder girls.

Please note: we are also able to hire some of our gowns, as an alternative to outright purchase.

We are not open on Mondays.

To request an appointment, please call 0208 298 1978 or complete the following form:

There is a £25 charge for a Saturday or Sunday appointment, which is fully refundable on purchasing a dress and we will refund £15 if you attend your appointment or if you give 72 hrs notice of cancellation.

To avoid wasted appointments, we will be charging a small fee for Saturday and Sunday appointments from now on, so that you genuine excited brides that want the Bell'Amore expertise and experience don't miss out to the customers that fail to show up, forget or cancel their appointments last minute.

When you get that amazing feeling at your consultation and find your dress we will happily credit you the fee.

If you prefer a weekday appointment they will remain the same without a charge as will PROM appointments

We are certain this will help you get booked in quicker and get the date you prefer.

72 hours notice required to transfer to an alternate date.

Appointments are not confirmed until you have received notification of confirmation from us.

Latest 20 Reviews - what Bell'Amore brides say about us

Click on a Bride's name to read the review in full.

30-Jul-2020Christie Dibsdall

I enjoyed my trip to Bellamore very much! I felt safe as COVID-19 precautions were put in place. The ladies were all warm and friendly and helped me find my dream wedding dress. Would definitely recommend Bellamore.

Original Facebook Post

27-Jul-2020Liana Kyriacou

This was the first and only bridal dress shop I went to. The staff were amazing, we had the whole room to ourselves! the dresses were gorgeous and I fell in love with the first one I tried on so happy I found this shop and would recommend to anyone! Cannot wait to wear my dress

Original Facebook Post

26-Jul-2020Georgina Kyriacou

went to bellamore today to find my sisters wedding dress and our bridesmaid dresses. what a wonderful shop and such lovely ladies! we all found our perfect dresses. felt really safe everyone was in masks and taking precautions but this did not ruin the experience at all. highly recommend this beautiful shop.

Original Facebook Post

21-Jul-2020Vicky Odd

Found my dress with Jo today and had the best experience ever. She was so lovely, knowledgable and kind. She really made my appointment comfortable and it made no difference whatsoever by wearing a mask for COVID. Thanks so much.

Original Facebook Post

11-Jul-2020Frances Mcginty

The most beautiful bridal shop. Such lovely and helpful ladies. Was nervous about going dress shopping with the current situation but it was still so special thanks to their amazing service and they were great at keeping us all safe. Would recommend Bellamore to everyone

Original Facebook Post

11-Jul-2020Siân Taylor

Had a great experience today even in the current situation. All the ladies were so lovely & made us all feel comfortable. Found my dress straight away & it couldnt of been more perfect

Original Facebook Post

8-Jul-2020Laura Russell

Wow what a day!!!. I was dreading this day as i hate shopping full stop, let alone trying to find THE perfect wedding dress. Did I have anything to worrry about really No!! Jo you was amazing and made my experience just perfect by you, I was comfortable and happy. You took one look at me and new what I needed to try on. Bellamore has a wonderful range of designer dress they are all beautifully stunning. After a few dress try on's I found THE ONE and knew straight away this was for me. I said YES to the dress
Thank you JO and your team your all amazing xx

Original Facebook Post

7-Jul-2020Ashley Willson

I had the best time today, was very apprehensive because I hadnít found the right dress yet but I spoke to Jo and she helped me out massively!
Could not fault anything, it was an amazing service

So happy with my decision and thank you very much girls for all your help.

Original Facebook Post

3-Jul-2020Zoe Smithson

The ladies at Bell'amore were so lovely and helpful with tons of experience, pulling out dresses they thought I would love. I said YES to the dress a year until the big day and Bell'amore is where my sister bought her dress 9 years ago. I would highly recommend their services and I am looking forward to my fittings next year! Thank you again

Original Facebook Post

3-Jul-2020Lisa Gillies

i found the dress of my dreams.
thanku ladies so so much

Original Facebook Post

28-Jun-2020Holly Colwell

Amazing experience finding my dress had no idea of what I wanted and ended buying the first one Jo picked out for me. They made me and my VIP guest feel very relaxed in regards to covid all PPE and had the shop to ourselves.

Original Facebook Post

28-Jun-2020Ailie Robinson

A huge thanks to Jo and co for making my rescheduled first shop such a positive experience. Despite the masks and social distancing it was very relaxed, Jo knew her stuff and despite my top heavy body shape, came up with some great ideas. My mum and sister were made very welcome which was just as well as I fell in love with 2 dresses. Well the top half of one and the bottom half of another! A quick phone call and Jo had it sorted. The whole process was clearly explained and even subsequent emailed questions about underwear were quickly sorted! I would highly recommend Belle Amore and donít let current restrictions put you off !

Original Facebook Post

26-Jun-2020Charlotte Rains

My wedding dress appointment - masks included - was so special! The team at Bellamore really know their stuff and their picks were perfect. Loved the day and the dress

Original Facebook Post

I couldnít recommend Bellamore more! I was so nervous and actually dreading my appointment yesterday but left saying yes to the most perfect dress and having the best time! Special thanks to Jo and Clare for going the extra mile and making me feel so special

Original Facebook Post

26-Jun-2020Holly Chisnell

I had a wonderful experience finding my dress with Jo. She was lovely and made me feel very comfortable and at ease. Iím so pleased with my dress and Jo helped me to pick one that suited me perfectly. I canít wait for my next fitting!

Original Facebook Post

22-Apr-2020Elise Haines

Cannot Recommend Bellamore enough! All staff were so so helpful and made me feel so comfortable! They are all so lovely and welcoming The most beautiful wedding dress I wish I could wear it everyday!

Amazing service! Amazing Dress!

Original Facebook Post

I just said yes to the dress!!! Karina was an absolute star and made me feel like such a princess. There is such a sense of professionalism and I am glad I chose to buy my dress from such a stunning collection.

Original Facebook Post

3-Mar-2020Jade Louise Madge

I would absolutely recommend BellíAmore to any bride! I had the most amazing experience and Lyn was incredible! I described the styles I liked and Lyn knew exactly which dresses to pick out. So much so that I found the one!

Everybody that works at BellíAmore is so lovely, and they all helped to ensure the experience was nothing less than amazing!

Thank you all, and I canít wait to continue sharing my journey with you!

Original Facebook Post

29-Feb-2020Grace Elizabeth

Had a great experience today and Karina was really patient with me as I could not decide at first. We managed to choose my dress! Thank you for a fab experience! Looking forward to the big day! xxx

Original Facebook Post

29-Feb-2020Sam Down

Thank you to Lynn for all youíre help and patience for helping me find my wedding dress today. Youíve been amazing. Everyone was lovely in the shop and I cannot wait to collect my dress. Thank you again xx

Original Facebook Post

To see all 286 recommendations, please visit our Reviews page.